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The Cobra Effect in BI: Part 3

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In my previous two posts I have tabled the concept of the Cobra Effect in BI and taken a closer look at Excel spread marts—the Cobras of BI, and the incentive EDW, aka the single version of the truth. This week, let’s walk through the journey of creating and rolling out this single version of

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The Cobra Effect of BI: Part 2

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Last week we started to look at the concept of the cobra effect in BI. This week I want to dive in further and explore exactly what the cobras are in the case of business intelligence. The Cobras of BI or the Excel spread mart: Within each organization, groups of analysts spend endless hours of

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The Cobra Effect in BI

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The cobra effect occurs when an attempted solution to a problem actually makes the problem worse. I came across this term in a Freakanomics podcast by Stephen J. Dubner and Steven D. Levitt. The term is used to illustrate the causes of incorrect stimulation in economy and politics. There is also a 2001 book with the

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A Great Partnership: Polaris, GNet Group, Microsoft and Webtrends Deliver Marketing Superiority

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In the last few years, a lot of buzz has been generated about Digital Marketing and how it is changing the way organizations engage with consumers. Even though Digital Marketing can have several different meanings depending on the audience, the core objective is to improve visitor and consumer engagement with the end goal of influencing

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Agile BI with SQL Server 2012 Event Recaps

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Thank you to all of those who attended our luncheon in Dallas on Tuesday, June 19th, and breakfast in Minneapolis on Thursday, June 21st, which both focused on Agile BI with SQL Server 2012. We hope your learned some valuable information on how agile techniques, along with self-service tools, offer an opportunity to transform traditional BI project development

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