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Learn More About Your Customers to Target Prospects More Effectively

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Understanding each customer’s needs and demands can provide insight to target prospects with greater efficiency. Harness the data within your customer relationship management (CRM) solution to identify the prospects most likely to buy, with the marketing tactics that are most likely to improve their engagement and experience. There are many more ways to reach out

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A Great Partnership: Polaris, GNet Group, Microsoft and Webtrends Deliver Marketing Superiority

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In the last few years, a lot of buzz has been generated about Digital Marketing and how it is changing the way organizations engage with consumers. Even though Digital Marketing can have several different meanings depending on the audience, the core objective is to improve visitor and consumer engagement with the end goal of influencing

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What’s to blame, the data or the report?

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Author: Anand Pandya I was chatting the other day with a friend who was telling me a story about how they were being excoriated by their managers at work for a report that was published in the morning and the data was incorrect, so the executives were calling into question the integrity of the entire

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GNet Group strikes more gold!

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Author: Anand Pandya As of this past week, a group of GNet Group consultants passed respective SharePoint 2010 certification tests and GNet Group met the requirements to expand our Gold Certified partner status with Microsoft into the Digital Marketing Competency. From Microsoft’s Partner Website: The Microsoft Digital Marketing competency enables you to showcase your expertise in developing

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Why Best Practices Aren’t Always the Best Practice

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Author: Anand Pandya As a consultant, I often like to rest on the phrase “we approach our customers’ problems with best practice solutions”.  It’s a true statement, in that, all of the solutions I provide are born from the basics and best practices that have been defined and refined by people much smarter than me. 

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