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The ROI of Social Media DOES Matter

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Author: Anand Pandya I was surfing through my Twitter timeline from overnight, and saw a friend of mine who runs an agency retweet the following message: “Re: Social media ROI: “Did we calc the ROI of email, IM, phone? No. We measured overall perf of biz objectives.” (via IBM Social Media Jam)” If you’re putting

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Is Social Media confusing more than it’s helping?

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Author: Anand Pandya Every year around SXSW time, we are introduced to new technologies that promise to make things easier and make connecting with people as easy as flipping a switch.  We’ve moved from the simple website, to interactive websites, to blogs, to social media.  The desktop paved way for the laptop which interacted with

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