Facebook Twitter LinkedIn YouTube E-mail RSS

Data Science – Harnessing Advanced Analytics for your Business Intelligence Digital Transformation


BLOG BY: Susan Van Riper, GNet Group

No matter what business you are in, Data Science will be a fundamental component in your digital transformation efforts. By looking at patterns in data and implementing workflows, processes, and software that can automatically and reliably turn that data into actionable insight. Data Science can give your business an advantage that is difficult or even impossible for competitors to match.

No matter which path you choose to get started with Data Science, the important point is to get started!

Here are some steps to get you started toward a data-driven culture:

  1. Find a Data Scientist. But, who is the ideal Data Scientist? The ideal Data Scientist has a diverse set of traits and skills:
    1. Statistical analysis and machine learning
    2. Statistical and mathematical tools
    3. Programming and database
    4. Data modeling, warehouse, and unstructured data
    5. Solution deployment architecture
    6. Business domain knowledge
    7. Visualization
    8. Storytelling

Where do you find this Data Scientist? The truth is that finding one person that possesses all these skills is very rare – and if you do find that unicorn – you probably will be outbid for their services. Instead, engaging with or developing a team that possesses these traits and skills is much more attainable. But, building a Data Science team is expensive. An alternative is to hire an external Data Science service; a team of experts that you can call on when you need to.

  • Assess your data’s suitability for Data Science model development. Once you have a Data Scientist on board or Data Science team engaged, you will need to determine whether you have enough data, the right type of data, or access to appropriate 3rd party data that can provide actionable insights. If you don’t have the data, develop a road map to acquire the data.
  • Prioritize Data Science activity. In the beginning, you can start with the low hanging fruit that will give you the biggest bang for the buck, so to speak. Then move on to more complex analyses and models.
  • Deploy and automate agile Data Science solutions. Operationalize your data science models to a production environment to produce actionable insights in an automated way. Add value to your Business Intelligence by incorporating predictive analyses into existing reports and dashboards.
  • Celebrate your success and iterate. Once you have a successful Data Science solution, you will need to update your models with new data continually to ensure the model continues to remain reliable and valid. And, don’t rest on your laurels. Continuously challenge the status quo. Make your data a key asset and strive to move towards a data-driven culture in all aspects of your business.
 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
No Comments  comments 

How Businesses can Harness Intelligent CRM to Optimize Marketing and Sales Efforts


Are you looking for a new way to breathe new life into marketing and sales activities? Provide your marketing and sales teams with the rich, reliable data they need to attract new prospects and engage customers. An integrated customer relationship management (CRM) solution offers an easier way to enter, access, and use the data your team needs to improve marketing efforts, identify leads, and close more sales.

The key to improving marketing and sales results is in your data, IF you can access it. Modern CRM solutions can get you closer to the data needed so you can fine-tune marketing campaigns and learn what is really driving your customers. Download this infographic, “7 Ways to Grow Sales with Intelligent CRM,” to learn how you can optimize marketing and sales with a powerful, Intelligent CRM solution.

  1. Get to know prospects: Analyze customer responses to marketing and track buying behaviors within your CRM solution to better predict which prospects are most likely to be interested in your products or services.
  2. Encourage teamwork: Coordinating information between marketing, sales, customer service, and other departments can uncover new information to improve cross-sales and up-sales.
  3. Prioritize leads: Not all leads will turn into a sale. Score leads and prioritize prospects so your sales teams are focused on the opportunities most likely produce results.
  4. Identify buying behaviors: Business intelligence features in CRM can highlight sales trends within customer buying behaviors. Learn what customers are most interested in and which customer service activities initiate a purchase.
  5. Improve marketing tactics: Determine which types of marketing activities attract the attention of prospects or customers, and result in solid leads. Fine-tune other efforts to make a greater impact.
  6. Develop forecasting accuracy: Understanding how leads turn to sales, or why and where they fail, can provide greater insight and strengthen sales forecasts.
  7. Tap into social networks: Connect to popular social networking sites to deliver even more data to your sales team, engage with customers, and monitor both your customer and competitor conversations.

When you are able to access and analyze the data your business generates each day, you can use it to optimize marketing activities and increase sales. Download the infographic and contact GNet Group for more information about using intelligent CRM to drive sales and business growth.

 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
No Comments  comments 

Connect Sales Representatives with Data to Turn More Leads into Sales


Your marketing and sales teams can respond faster and more accurately to both prospects and customers when connected to relevant data. Bridge the gap between your people and the customer data that they need with a robust customer relationship management (CRM) solution. Armed with the right data, at the right time, your team can strengthen customer relationships and boost sales.

Many sales professionals have their own methods for gathering and analyzing customer data. While they may understand many of the unique needs of their assigned customers, that data is not easily available to peers, the marketing department, or managers. As a result, it can be difficult to understand which sales tactics and marketing efforts are most effective or which services are strengthening customer relationships. Download this infographic, “7 Ways to Grow Sales with Intelligent CRM,” to learn how CRM can arm your sales and marketing teams with the right data to collaboratively increase leads and generate more sales.

Enhance Social and Mobile Opportunities with Microsoft Dynamics CRM

Today’s CRM solutions connect marketing and sales processes with other core business data. A centralized solution, such as Microsoft Dynamics® CRM, offers an easy way for your sales team to enter, access, and analyze customer-centric data and for marketers to gain insight into specific marketing and advertising metrics. Microsoft Dynamics CRM can also connect to popular social networking sites, providing a new opportunity to listen in to what customers are saying about your business or products, while also providing a new platform to attract and engage new prospects or existing customers.

Microsoft Dynamics CRM also offers mobility, necessary for the sales representatives that spend more time out of the office than in it. When meeting with customers at the office or prospects at a conference, your mobile sales team can access product specifications, promotional offers and price schedules to quickly respond to inquiries and provide up-to-date information. As noted on the infographic, sales representatives can improve win rates up to 8% when armed with reliable data.

Connect your sales and marketing teams with the data they need to be successful. Download the infographic and contact GNet Group for more information about using CRM to strengthen customer relationships, engage prospects, and turn more leads into sales.

 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
No Comments  comments 

Improve Marketing Campaigns and Sales with Intelligent CRM


Marketing and advertising is expensive, especially with so many new ways to reach out to prospects and engage customers. Control costs and get the results you expect from your marketing dollars by applying predictive analytics to the data within your customer relationship management (CRM) solution. By turning your data into actionable insight, you can improve marketing results and increase sales.

Many businesses rely on multi-channel marketing to attract new prospects and keep existing customers coming back. Taking advantage of a variety of methods to share a message or a promotion can put your business in front of a lot of people; however, it can also get expensive. Download “7 Ways to Grow Sales with Intelligent CRM,” an infographic, to learn how modern technology can pave the way for more effective marketing campaigns and save you both time and money.

Launch, Measure and Analyze your way to Marketing Success

A robust CRM solution, like Microsoft Dynamics® CRM, offers a reliable platform for launching marketing campaigns and capturing customer-specific information. As you launch a new marketing campaign, you can use Microsoft Dynamics CRM to capture information about activities and responses and automate the entire lead to opportunity process. Microsoft Dynamics CRM also provides built-in business intelligence, charts and reporting features that make it easier to tie prospect and customer responses to specific marketing efforts.

Microsoft Dynamics CRM for Long-Term Marketing Success

Evaluating the responses from customer and prospect interactions can highlight trends in campaigns or special promotions which you can then use to make improvements. You may find, for example, that certain demographics prefer online marketing efforts over print or that certain products benefit from special promotions launched at certain times of the year or in specific regions. Equally important for improved marketing tactics is evaluating historical wins and losses. Learning why a lead goes cold, or a sale is lost, is just as important as identifying which efforts result in strong sales.

Analyzing marketing and sales information using predictive analytics within a powerful CRM solution can improve marketing efforts, which can then lead to stronger sales. Download the infographic and contact GNet Group to learn how to use intelligent CRM to improve marketing campaigns and increase sales.

 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
No Comments  comments 

Learn What Makes Your Customers Tick by Evaluating Purchase Trends


While each customer can be unique, with specific product preferences, price points, or delivery schedules; their buying behaviors can highlight trends. By evaluating purchase trends amongst your entire customer base, you can uncover new ways to improve marketing, boost sales, take advantage of new opportunities, and respond faster to deviations in strategic plans.

Getting to know customer needs and preferences is necessary for creating targeted marketing campaigns that capture their attention and delivering the personalized services that keep them coming back. While this information can strengthen customer relationships, it can also be used on a much larger level. Download “7 Ways to Grow Sales with Intelligent CRM,” to see how this information can also be used to spot trends and improve marketing and sales activities.

Using Knowledge to Capture, Close and Capitalize

An integrated customer relationship management (CRM) solution, such as Microsoft Dynamics® CRM, can capture a great deal of information about customers including key contacts, locations, specifications, and other requirements. Each customer account can also include details about historical and current purchases, such as the types or quantities of products that customer has ordered, shipping details, and price schedules. In addition, communications and documents can also be connected to the customer account. While this data can strengthen customer relationships, it can also provide the end-to-end insight needed to identify trends in customer buying behaviors, as well as the marketing activities that have—and will continue to—capture their attention.

Microsoft Dynamics CRM offers built-in business intelligence and reporting features that you can use to spot purchase trends across your entire customer base. Evaluating historic and current sales will highlight popular products and product lines, regional or seasonal trends, as well as individual or team sales success. You can also identify trends within marketing campaigns and discover which activities and campaigns result in the strongest leads or those that work best for a particular product or customer demographic. The more you can learn about what inspires a response with a new prospect or existing customer, the more you can capitalize on these interactions.

Identifying trends within your data will strengthen customer relationships, marketing activities, and sales. Download the infographic and contact GNet Group to learn how to Microsoft Dynamics CRM can provide the information you need to spot trends and leverage your information as a competitive advantage.

By GNet Group, a Gold Microsoft Partner with offices in Minnesota, Texas, Iowa and India

 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
No Comments  comments